New Facebook Privacy Policy – Last day for Suggestion changes

Trending 18 Nov , 2014  


Facebook Privacy Policy

Facebook is once again trying to simplify facebook privacy policy, largely to address criticisms that it’s too complex and lengthy for the average user. It has chopped down its privacy policy and put it into plain English in an effort to empower users to take control of their information.

The previous 9,000 word policy — written in legalese and longer than the U.S. Constitution, is now less than one-third of the size. Facebook rolled out its revamped policy through a colorful interactive the company hopes users will read.

“Protecting people’s information and providing meaningful privacy controls are at the core of everything we do,” Erin Egan, Facebook’s chief privacy officer, wrote in a blog post.

Among the question in the interactive are: What kinds of information do we collect? How is information shared? How can I manage or delete information about me

Here are six things to remember about Facebook’s data policies.

They know Where Are You

Facebook only recently began allowing businesses to advertise to users based on their specific location. Previously, ads were targeted based on the “current city” listed on the profile.

Both the old policy and the new one note that the company can access your location information based on your smartphone’s GPS information.The new policy points out that Bluetooth and Wi-Fi signals can also reveal device locations.

Besides that, Facebook can also collect information from the photos you share on the site, including where they were taken.

Facebook ‘tracking’ extends to WhatsApp, Instagram

Facebook doesn’t just track what you do on its site. It also collects information about your activities when you’re off Facebook. For example, if you use Facebook to log in to outside websites and mobile apps, the company will receive data about those.

It also gets information about your activity on other businesses it owns, such as WhatsApp and Instagram, in accordance with those services’ privacy policies.

Cookies ‘follow’ you to Facebook

Unless you decline targeting, or opt out, companies whose websites you visit off Facebook can also show you ads on Facebook. For example, a website can use browser cookies to record who visited it. It can then ask Facebook to show ads to these visitors — both on and off Facebook.

They Know Where You Are

Advertisements were previously served based on the location listed in a user’s profile, however Facebook recently began letting advertisers target users based on their actual location.

While the old policy notes this information can be learned form smartphone GPS, the new policy adds that Bluetooth and WiFi can also give away a user’s location.

How Facebook Uses Your Information

Battery and signal strength of your phone may seem like mundane pieces of information to collect, but Facebook said they help ensure their apps are functioning well on user’s devices.

“We ask for permission to use your phone’s location to offer optional features like check-ins or adding your location to posts,” Egan wrote.

When it comes to sharing with advertisers, Facebook said it helps companies serve “relevant ads without telling them who you are.

Buy Things Button

Don’t shop until your drop — just do it on Facebook. The company is testing a buy button in certain markets that would allow users to make secure transactions without leaving Facebook.

This would, of course, require users to securely share their billing address and credit card number with Facebook.


, , , , , ,